Archive for the ‘Target Markets’ Category

When it comes to network marketing, well when it comes to any type of marketing it is important that you know as much as you can about your target audience. Let’s say that your product or service deals with helping people improve their financial future. While you would think that is something that everyone is looking for, realistically there are certain people that are demanding that product right now. You need to know who they are.

Just like if you are going after the 18 to 25 year olds females then you are not going to want to market men’s cologne to them. You may not even want to market to them products such as hair color or natural supplements… then again you may want to. The point is that you as a marketer need to know what your audience is looking for. What products are they demanding and what products are they currently using that you can make better.

Many people that are new to network marketing make the mistake in thinking that if they can find a product that has little or not competition that they have a gem of a product that they can easily make money off of. Let me give you the single most valuable piece of information you will ever come across in network marketing. You want a product that has competition, competition means demand, which means profitability.

Doing market research will help you figure out what people are looking for. You need to have a product that people already want. I know, you are saying, well if there are ten products that on the market that are just like mine, why would people want the product I have to offer?

To answer that I have to ask you another question, how many places sell burgers? How many diet pills are for sale in the supermarket? All of those people that sell burgers, and all of the companies that sell diet pills aren’t going out of business anytime soon. The key is that they all market what their products do or offer that the other products don’t. Think about it Burger King sells the fact that their burgers are flame broiled not fried. McDonald’s sells their special sauce.

To find out if there is a demand for the product that you have you will want to do a keyword search for what it is your product does. So if your product is for people in the networking industry, and what your product does is design sales letters you would do a search for premade sales letters, network marketing sales letters. When it comes to keywords you want to see that there are at least 20,000 searches for those keywords a month.

You might also want to get on a few networking sites and check into the forums and start a conversation to see if anyone knows of a program that can automate the sales letter process. This will help you see if there are other products on the market, if anyone is using them and if there is an interest in this type of product.

Neil Bartlett is the founder of LocalBusinessSuccess.com. Local Business Success provides Local Businesses with Tips and Techniques for getting started and/or improving their online business marketing skills. To learn more and INSTANTLY grab his FREE report “Online Business Success”